CJ's 4D theaters drew 23 mln moviegoers worldwide last year

 The 4D movie theater chain run by South Korean conglomerate CJ Group drew 23 million moviegoers with its 4D movie screens around the world last year, the company said Monday.

CJ 4DPLEX Co., the 4D screen chain of CJ's cinema brand CGV, currently runs 612 4D movie screens in 61 countries, screening 3D films with physical effects simulating rain, wind, vibration or other sensory stimuli to maximize cinematic experiences.

The number of moviegoers CJ 4DPLEX drew last year marked a record high since CGV's first 4D screen opened in 2009, with box office revenue reaching US$290 million, the company said.

Last year alone, CJ 4DPLEX opened 139 additional 4D screens in 30 countries, including 46 in Europe, where the company is currently operating a total of 127 4D screens.

Sixty-six new 4D screens were installed in China last year, which accounted for 40 percent of all 4D moviegoers the company hosted in 2018. Another 20 percent were Europeans.

"This year, CJ 4DPLEX seeks to expand its box office revenue to $300 million and push for global promotion of 'ScreenX' as well as '4DX with ScreenX,'" the company's chief Kim Jong-yeol said, referring to CGV's new advanced film screening formats.

The image of 4D movie screening was provided by CGV. 

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