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‘Hanbok’ enhances Korea’s global image

“Hanbok”, traditional Korean garments, is a major cultural export but it is often underutilized in modern Korea, where it is very often stereotyped as the costume for the elderly and formal occasions.
 

It also used be known as the uniform for college students who engaged in the student movements in the 1970s and 1980s.

In fact the younger Korean generation is still unfamiliar with hanbok as everyday wear.
 

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